Privacy policy

1. Data controller

The controller of your personal data is BluePass Paraguay by Casatua (hereinafter, «BluePass»), which offers advisory services for obtaining residency and relocating to Paraguay.

Address: Eusebio Lillo 1294, corner of Senador Long, Asunción - Paraguay.

2. Data we collect

We collect the data you provide voluntarily through our contact forms, as well as technical data generated automatically during your browsing:

• Form data: first name, last name, country of origin, WhatsApp number, email address, message or inquiry, when you plan to travel and the type of residency of interest.
• Browsing and tracking data: cookies and identifiers generated by Meta Pixel, the Meta Conversions API and Google Analytics 4.
• Advertising campaign click parameters (for example, fbclid and gclid) and UTM parameters.
• IP address, browser and device type (user agent), pages visited, and date and time of access.

3. Purpose of processing

We process your data for the following purposes:

• To respond to your inquiry and provide commercial advice about our services.
• To manage and follow up on your request throughout the process.
• To send you communications and marketing content related to our services, where appropriate.
• To measure and optimize the performance of our advertising campaigns and our website.

4. Legal basis

The legal basis for processing your data is your consent, which you give expressly by checking the acceptance box on our form before submitting it.

You can withdraw your consent at any time, without affecting the lawfulness of processing carried out beforehand.

5. Third parties with whom we share data and international transfers

To provide our services and measure our campaigns, we share certain data with providers that act as processors or joint controllers:

• Meta Platforms, Inc. (Facebook and Instagram): for conversion measurement and advertising, via Meta Pixel and the Conversions API.
• Google LLC (Google Analytics): for analyzing the use of our website.
• Supabase, Inc.: database provider where your inquiry data is securely stored.
• These providers may store and process information on servers located outside Paraguay, which entails international data transfers. In such cases we seek to ensure that adequate protection safeguards are in place.

6. Cookies and tracking technologies

We use cookies and similar technologies for the operation of the site, browsing analysis and advertising measurement. Among them:

You can manage or block cookies from your browser settings. If you disable them, some site functions may not work correctly.

• Meta Pixel and the Meta Conversions API (Facebook and Instagram).
• Google Analytics 4.

7. Data retention

We keep your personal data for as long as necessary to fulfill the purposes described and, thereafter, for the applicable legal periods. When it is no longer needed, we securely delete or anonymize it.

8. Your rights and how to exercise them

As the data subject, you can exercise the following rights:

• Access: to know what data of yours we process.
• Rectification: to request the correction of inaccurate or incomplete data.
• Erasure or deletion: to request that we delete your personal data.
• Withdrawal of consent and objection to processing for marketing purposes.

To exercise any of these rights, including the request to delete your data, write to us at info@bluepassparaguay.com.py stating your request. We will respond within a reasonable time.

9. Changes to this policy

We may update this privacy policy to reflect legal, technical or operational changes. We will publish the current version on this same page, with its date of last update.